At some point, almost every patient asks the same question: “Why are glasses so expensive?” It’s a fair question. With online retailers advertising glasses for under $50, it can be confusing to understand why eyewear purchased from an optical practice sometimes costs more. The truth is that not all glasses are created equal. The difference often […]
You know spring has arrived in Wisconsin when the snow melts, the trees start budding… and suddenly your eyes feel like they’ve been dusted with sand. For many people, spring doesn’t just mean warmer weather. It means itchy, watery, irritated eyes that seem to appear suddenly. If this happens to you every year around April or […]
Screens are everywhere. Between computers, phones, tablets, and televisions, the average American now spends more than seven hours per day looking at digital devices. While technology has made work and life more efficient, it has also introduced a growing issue that eye doctors see every day: digital eye strain. If your eyes feel tired, dry, […]
By Dr. Tessa Sokol – Optometrist, Madison WI | Sokol Advanced EyeCare You’ve probably heard it called nearsightedness. But at Sokol Advanced EyeCare, we call it what it really is: a growing epidemic. Myopia, or nearsightedness, is more than just needing glasses to see the board. It’s a progressive condition that puts your child at […]
By Dr. Tessa Sokol – Optometrist, Madison WI | Sokol Advanced EyeCare When it comes to protecting your long-term vision, one condition deserves a spotlight: Age-Related Macular Degeneration (AMD). AMD is the leading cause of vision loss in adults over 50—and it often starts silently. No pain. No early warning signs. Just a slow, subtle […]
By Dr. Tessa Sokol – Optometrist, Madison, WI | Sokol Advanced EyeCare You left your comprehensive eye exam with a shiny new prescription in hand… but what does all of it actually mean? At Sokol Advanced EyeCare, we believe that eye care should be empowering, not confusing. So today, we’re breaking down exactly how to […]
By Dr. Tessa Sokol – Optometrist, Madison WI | Sokol Advanced EyeCare If your eyes feel dry, irritated, gritty, or watery—especially in winter—you’re not alone. Millions of people in the U.S. suffer from chronic dry eye disease, and standard eye drops just aren’t enough for many. At Sokol Advanced EyeCare, a leading family eye clinic […]
Winter in Madison is beautiful—until your eyes start stinging the moment you step outside! That dry, burning, gritty feeling? It’s not your imagination. Cold weather and dry indoor heat can be a one-two punch that can make your eyes feel miserable from November to March. Let’s break down what’s really happening—and what you can do […]
The end of the year sneaks up fast. Suddenly you’re thinking about wellness goals, new habits, and what to carry into the new year—and what to leave behind. Here’s one resolution that doesn’t require a gym membership, extreme diets, or early mornings:Take better care of your eyes. Vision isn’t just about seeing clearly—it’s about seeing […]
The holidays are full of joy, travel, and twinkling lights—but they also bring dangerous driving conditions. One of the most overlooked risks on the road? Your vision. As the seasons change, so do the demands on your eyes. And with the sun setting earlier every day in Wisconsin, night driving becomes a daily necessity, especially […]
Sokol Advanced EyeCare is located in Madison, Wisconsin. You can find us right on the corner of Atwood Avenue & Winnebago Street.
Sokol Advanced EyeCare
Sokol Advanced Eyecare
