Our Practice in Madison

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We Can’t Wait to Meet You

Sokol Advanced EyeCare is your one-stop destination for everything eye care. With comprehensive services based in holistic practices and a wide selection of glasses, contacts, and sunglasses, your family never has to go far to get the care they need. 

Visit us today for the complete experience!

Our Mission

At Sokol Advanced EyeCare, we’re committed to providing advanced eye exams for our patients with innovative industry-leading technology in a welcoming and informative atmosphere.

 Going above and beyond for our patients, we strive to educate on both proactive well-care, as well as reactive healthcare. Our aim is to continually elevate the standard in eye care.

Our Approach 

We approach eye care from a holistic perspective. When you visit us, we’ll always work with you to understand and identify areas in your life where changes can be made to positively impact your vision and eye health. Whether you’re seeing us for a comprehensive eye exam or for a specialty treatment, we take the time to understand your health and lifestyle so we can offer personalized recommendations. 

Sokol Advanced EyeCare in the Community 

We wouldn’t be able to do what we do without the people in our community, which is why it’s so important for us to give back. We work with local charities, schools, and international nonprofit organizations so everyone can have access to quality eye care. 

We believe that, together, we can make a positive difference! Because of your generous donations, Dr. Sokol has had the opportunity to travel to numerous countries around the world to perform eye exams, provide eyewear, teach students the art of eye care, and open clinics in underserved areas. 

At Sokol Advanced EyeCare, we’re always looking for ways to help. Please reach out if there is any way we can.

Meet Our Team

Dr. Tessa Sokol
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Dr. Tessa Sokol

OD

Dr. Todd Zarwell
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Dr. Todd Zarwell

OD & FAAO

Erin
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Erin

Office Manager

Zach
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Zach

Expert in everything eyeglasses

Sara
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Sara

Mitch
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Mitch

Cole
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Cole

Julia
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Julia

Tori
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Tori

Rachel
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Rachel

Paying for Your Visit

When you visit us at Sokol Advanced EyeCare, the last thing you should be worried about is paying for your appointment.

We want every step of your visit to be seamless, which is why we work with a variety of insurance providers to help make your checkout process as easy as possible. Our insurance providers include: 

Don’t see your provider listed above? Please give us a call! We can help you through the insurance process or make a note to provide you with a detailed receipt if your insurance provider doesn’t offer direct billing.

Check Out Our Brands

Our Location

Exterior of Sokol Eyecare

Visit Us

Sokol Advanced EyeCare is located in Madison, Wisconsin. You can find us right on the corner of Atwood Avenue & Winnebago Street. 

Sokol Advanced EyeCare

  • 2000 Atwood Ave.
  • Madison, WI 53704

Hours of Operation

  • Monday: 9:00 AM 7:00 PM
  • Tuesday: 8:00 AM 6:00 PM
  • Wednesday: 9:00 AM 7:00 PM
  • Thursday: 8:00 AM 6:00 PM
  • Friday: 9:00 AM 4:00 PM
  • Saturday: By Appointment
  • Sunday: Closed

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