Frames & Lenses to fit your Lifestyle
At Sokol Advanced EyeCare, we provide frames and lenses for the entire family. We want to help you look and feel your best with trendy options that suit your unique esthetic with style and function in mind.
We offer specialized lens options such as:
- High definition lenses
- Anti-glare lenses
- Progressive lenses
- Thinner and lighter lenses
- Blue light protection
Along with our selection of frames and lenses, our team can review proper lens care habits with you, explore your protective eyewear needs, and answer any questions or concerns you may have.
Visit us at our Madison location and browse the wide variety of eyewear options we offer at Sokol Advanced EyeCare. Find your new pair of frames and lenses today!
Our Selection of Brands

Crizal Lenses
Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.

Etnia Barcelona
Etnia Barcelona is all about expressing your unique style through vibrant, art-inspired eyewear. This independent brand from Barcelona brings color to the world of glasses with natural acetate frames and high-quality mineral lenses. They're not just about making a fashion statement, though —they're committed to vision excellence, too. Whether you're after everyday wear or something more daring, Etnia Barcelona's got you covered with a wide range of bold and eye-catching designs.

Lily Pultizer
Eyewear that combines fresh color schemes with modern contemporary designs. Priced to match their quality and durability, Lilly Pultizer eyewear draws from the famous socialites brand, giving wearers a vibrant frame that will leave others talking.

Nano
From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.

Oakley
Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

Orgreen
Cool, high-end Danish designs. They are handcrafted to perfection in Japan. In a unique universe of colors and cool styles - from edgy to iconic.

Persol
Persol is a brand that marries a culture of excellence and attention paid to details to create a perfect alchemy between aesthetics and technology. Persol frames are more than just glasses; they are works of art.

Raen
An independent, classically driven American brand. Raen™ is aimed at bringing quality and authenticity to the boutique eyewear market.

Ray-Ban
Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy American frames. From celebrities to your friends, Ray-Ban is always a favorite.

Salt
Inspired by nature’s effortless beauty, SALT combines the best of California lifestyle and Japanese craftsmanship.

Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.

Varilux Comfort Max
Vision changes as you age, but it shouldn't get in the way of how you live, work, and play. Unlike bifocals or ordinary progressive lenses, only Varilux® progressive lenses help you achieve the most natural vision possible. No more squinting in a candlelit restaurant or missing the subtle beauty of a sunset. Get sharp, natural vision at any distance, even in low lighting conditions, with Varilux Comfort Max. Maximized postural flexibility to see sharply and comfortably all day long.

Varilux X Series
Varilux® X Series™, featuring Xtend™ Technology, is Essilor's most advanced progressive lens available from France. In addition to providing sharp vision and smooth transitions at any distance, it extends your vision within arm’s reach, so you no longer have to tilt or angle your head to find your focus.

Xperio Polarized
Don’t compromise when choosing a polarized lense. Xperio gives the wearer a superior visual experience by eliminating glare and providing comfort that other brands can’t match. Have peace of mind knowing you can make split-second decisions with the visual clarity you would expect from a lens designed for outdoor enthusiasts.
Check Out Our Brands





Our Location

Visit Us
Sokol Advanced EyeCare is located in Madison, Wisconsin. You can find us right on the corner of Atwood Avenue & Winnebago Street.
- Phone: 608-284-9179
- Email: [email protected]
Sokol Advanced EyeCare
- 2000 Atwood Ave.
- Madison, WI 53704
Hours of Operation
- Monday: 9:00 AM – 7:00 PM
- Tuesday: 8:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 7:00 PM
- Thursday: 8:00 AM – 6:00 PM
- Friday: 9:00 AM – 4:00 PM
- Saturday: By Appointment
- Sunday: Closed
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